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Buyers

The data model includes views such as Buyers, Buyers by Age Group, Buyers by Product Category, Buyers by Location, and Buyers by Purchase Frequency. It measures Total Buyers, Average Purchase Value, New Buyers, Repeat Buyers, and Churn Rate to provide insights on customer demographics, purchasing behavior, and engagement patterns, facilitating targeted marketing, inventory management, and expansion strategies.

Benefits of This Data Model​

  • Improved Targeted Marketing: Utilize insights from Buyers by Age Group and Buyers by Product Category views to create personalized marketing campaigns for specific customer segments.
  • Enhanced Inventory Management: Analyze purchasing patterns from Buyers by Product Category view to optimize stock levels and product offerings.
  • Geographical Expansion Strategy: Leverage information from Buyers by Location view to identify potential areas for expansion based on customer distribution.
  • Effective Promotional Campaigns: Segment customers by purchase frequency using Buyers by Purchase Frequency view to tailor promotions and loyalty programs accordingly.

Key Performance Indicators (KPIs)​

  • Total Buyers: Counts the total number of buyers in the system.
  • Average Purchase Value: Calculates the average purchase value across all buyers.
  • New Buyers: Identifies the number of new buyers within a specific time period.
  • Repeat Buyers: Captures the count of buyers who have made more than one purchase.
  • Churn Rate: Measures the percentage of buyers who have stopped purchasing over a defined period.

Available Visualizations​

View NameDescription
BuyersDisplays information on customers who have made purchases.
Buyers by Age GroupBreakdown of customers by age bracket for targeted marketing efforts.
Buyers by Product CategoryAnalysis of customer purchases by product category for inventory management.
Buyers by LocationGeographical distribution of customers for marketing and expansion strategies.
Buyers by Purchase FrequencySegmentation of customers based on purchase frequency for promotional campaigns.