Sales Summary

The data model provides insights into sales performance and profitability by analyzing sales amounts, cost of sales amounts, profit margins, and profit margin percentages. It also evaluates individual contributions through sales by customer and sales by salesperson views, allowing identification of top performers and areas for enhancement. This model includes geospatial data with latitude and longitude measures to provide location-based context for sales analysis.

Benefits of This Data Model

• Enhanced Sales Performance Analysis: The data model facilitates in-depth analysis of sales performance and profitability, enabling businesses to identify trends, patterns, and key metrics such as profit margins and sales amounts.
• Individual Contribution Evaluation: It allows for the evaluation of individual contributions to sales by customer and salesperson, assisting in the recognition of top performers and areas that need improvement.
• Location-Based Insights: By including geospatial data with latitude and longitude measures, the model provides location-based context for sales analysis, aiding in understanding regional performance variations and targeting specific market areas.
• Customer Segmentation and Behavior Analysis: The model supports the segmentation of customers based on various dimensions such as purchasing behavior, loyalty, and geographic location, allowing businesses to tailor strategies for different customer segments effectively.

Key Performance Indicators (KPIs)

• Cost of Sales Amount: This measure represents the total cost incurred to produce the goods or services sold.
• Sales Amount: The sales amount indicates the total revenue generated from selling goods or services.
• Profit margin: Profit margin is the difference between sales amount and cost of sales amount, representing the profit earned.
• Profit margin %: This measure calculates the profit margin as a percentage of the sales amount, providing insight into the profitability of the business.
• Latitude: Latitude refers to the angular distance of a location north or south of the equator.
• Longitude: Longitude indicates the angular distance of a location east or west of the Prime Meridian.

Available Visualizations

View Name	Description
Sales by Customer	Analyzes sales performance by customer, identifying top and underperforming clients.
Sales by Customer	Presents trends, such as purchasing behavior and loyalty, for different customer segments.
Sales by Salesperson	Evaluates individual salesperson performance, highlighting top sellers and areas for improvement.
Sales by Salesperson	Offers insights into sales team effectiveness, including revenue contribution and deal closure rates.