Bank Account Statements

The data model captures bank account statements indicating cash inflows and outflows. Additional views include monthly transaction summaries, transaction trends analysis for forecasting, expense categories breakdown, income analysis for revenue optimization, and a top spenders report for targeted marketing based on spending levels. Key measures include beginning and ending balances portraying the financial status at the start and end of statement periods.

Benefits of This Data Model

• Enhanced Financial Analysis: The data model enables comprehensive financial analysis by providing insights into cash inflows and outflows, transaction trends, expense categories, income sources, and top spenders, facilitating informed decision-making.
• Improved Revenue Optimization: With detailed income analysis, companies can optimize revenue generation strategies by identifying key trends and sources of income, leading to enhanced profitability and sustainable growth.
• Streamlined Expense Management: By offering an expense categories breakdown, the data model helps organizations better understand their spending patterns, leading to improved expense management and cost control measures.
• Targeted Marketing Strategies: The top spenders report allows for targeted marketing campaigns by identifying customers with the highest spending levels, enabling personalized marketing strategies tailored to individual customer segments, thereby increasing effectiveness and customer engagement.

Key Performance Indicators (KPIs)

• Bank Statement Beginning Balance: The initial balance recorded at the beginning of a bank account statement period.
• Bank Statement Ending Balance: The final balance recorded at the end of a bank account statement period.

Available Visualizations

View Name	Description
Bank Account Statements	Provides a summary of all cash inflows and outflows for the bank accounts.
Monthly Transactions Summary	Displays a monthly overview of transaction volumes, amounts, and categories.
Transaction Trends	Analyzes trends in transaction volumes and amounts over time for forecasting purposes.
Expense Categories Breakdown	Breakdown of expenses into categories for better understanding of spending patterns.
Income Analysis	Detailed analysis of income sources and trends to optimize revenue generation strategies.
Top Spenders Report	Identifies customers with highest spending levels for targeted marketing campaigns.